Always be a poet even in prose.
“I am not a poet” is an unacceptable transgression in prose. If my writing is not poetry to my ears then it is a pile of dung also to others. If the purpose of writing is to elevate and impart ideas and some form of wisdom then it matters that the writing is well done with rhyme and reason.
Supposing that one cannot write meter and scale, it then matters even more to write with beauty and skill. Never assume that the reader is a moron, but that the reader wants entertainment worthy of their time and the money they spent on your pulp or download, as the case may be.
Beauty in words is not only a must but a responsibility of the writer. Choosing the right word in the right place intertwined with humor, situation and surrounding. Mulling over words, choosing them to use or discard is in itself a rhythm and a cadence, balancing the value of it in the scheme of sense, or lack thereof, that it will make.
Never say you are not a poet. If not then reevaluate and become one, choosing your prose with care and pulse. Modulate your words, adjust and modify till the only word that fits in your sentence is that one and nothing else will do. Do not dissect to where it becomes ostentatious and pretentious. Try to stay genuine and true to your writing but still pay attention and revise.
Be a poet even when you write prose. Good advice, good sense.